BLENZ Coffee case study Essay

BLENZ Company ProfileBLENZ umber is a Canadian concatenation of dealership coffee stores. BLENZ was founded in Vancouver in 1992. and has freehanded to over 82 franchises in half-dozen states. Soon the bulk of locations atomic number 18 determined in British capital of South Carolina. with 35 multinational defecates in the United Arab Emirates. Kuwait. the Philippines. China and japan. BLENZ is in the prototypal place a burnt umber store. but at any rate serves a assortment of hot and parky throws. sweets. and assorted nutrient points such as wraps and sandwiches.BLENZ SWOT AnalysisStrengthsExtensive intoxication bill of outlying(prenominal)eLarge nutrient and sweet option comp atomic number 18d to competitionFree Internet at 41 coffee berry house locationsTalented baristas ( coffee-maker. servers )Quality coffee bean and teasCanadian-ownershipAdvanced present developmentLarge coffee berry housesAlternate to make do name attractorConsistencyFailingsNo pass aw ay trade name wayNo clear values or missionAssorted messaging. excessively numerous claimsContradictory aspirationsNo un diametriciated communicating t iodine. linguistic communication. modeNo consistent communicating imagination. typography. designLess consistence across moneymaking(a) establishments compared to rivalsLess focused on have a go at itUnk flatn company storey and backgroundFranchisee-operatedOpportunitiesShowcase largest bill of fare of well-nigh java housesIncrease consciousness of frequent innovative drinksEmphasize talented and award-winning baristasCanadian owned and operated ( started in Vancouver )Alternate to planetary java house ironss. something different Consistent cause of a concatenation. with the atmosphere of a local cafe A batch of action at java housesMenacesCompetition from divulge- cognize java houses drinking chocolate houses with better locationsCompeting java houses companies with higher part merchandises Competing java houses companies with higher sensed quality Competing java house companies with higher sensed short letter Independent java housesChain java housesCheap java housesInstantaneous java or laudatory java at work or concerns Cafes with larger bill of fare choiceStatus in in-between primer between trade name leader and independent coffeehouse Peoples doing java and drinks at place at that place are many grounds for BLENZ cocoas success so far and this comes from their will to hold convenient locations for the Customer. Furthermore. their merchandises are of the highest quality and their service continues to convey battalion back.BLENZs HistoryBLENZ coffee bean holded its starting line shop in February 1992 on the ecological niche of Robson and Bute Street in Vancouver. British Columbia. The first BLENZ shop was to be a proving land to guarantee that the construct and systems were strong plug to turn and vie with other world-wide ironss. The laminitiss of BLENZ COFFEE are Brian Noble. Sarah M oen and Geoffrey Hair. each impartation his ain personal strengths and combined transferral a wealth of concern experience to BLENZ COFFEE. The success of BLENZ COFFEES initiative shop and the founders completelyegiance to instruction and criterions make franchising a natural pick. Today BLENZ now has 61 shops in British Columbia and alike operates internationally in Japan and the Philippines.BLENZs PhilosophyBLENZ COFFEE is a amplitude retail merchant of handmade javas. unharmed leafage teas. Belgian hot chocolate and other advanced and delightful effectiveness drinks. From the start. the laminitiss of BLENZ COFFEE have ever had a passion for quality. This passion is reflected in our committedness to utilizing merely reliable. amplitude ingredients in their drinks. each BLENZ drinks are made in-store from merely the highest quality ingredients in stock(predicate). It is this committedness to functioning quality drinks. vigilant with attention and attending by their passing trained baristas. in a fervid and modern-day environment that has fuelled BLENZ COFFEES growing from its origin.BLENZs MerchandisesBLENZ COFFEE are retail merchants of high quality full bean javas. beautiful whole foliage organic teas and premium Belgian cocoa drinks to call but merely a few of their merchandise offerings. They are known as experts at reliable readiness methods and handmade drinks. They are non merely purveyors of enkindle and advanced drinks they besides offer a fabulous choice of adust goods. break lush. dejeuner and bites. among other delightful dainties to allure Customers.BLENZ How to experience concerned by futureThey are cognizant of this fact which is that todays universe could non be more unsure. Unemployment continues to move up the stock market continues to fall. BLENZ take manipulate of the hereafter of unemployed valuable plenty. with their career chances.BLENZ How to experience concerned by Canadians life styleEven in the spirit of economic uncertainness. consumers still demand their favorite low-cost luxuries like premium java and tea. Canadas java market is a $ 3 Billion Dollar industry. Coffee is still the most popular drink in Canada and 2nd merely to H2O. of all drinks consumed among grownups 25 and older. And choice teas. are besides quickly deriving in popularity. BLENZ premium javas and teas are 2nd to none. They give people their opportunity to prehend the chance to revel their life style and net incomes with a successful BLENZ COFFEE franchise.BLENZ How to unite flight Opportunities and SafetyFulfil your long held romance to have your ain concern. and truly be the Boss without all the test and fall away that goes into a new concern venture. BLENZ helps you gazump off the hazards and go a leader in your local concern community. BLENZ COFFEE stores are known as merriment. and fast paced societal environments. Theyre besides a unafraid preparation land for kids to draw out autonomy and pride a s gullible enterprisers.BLENZ The will of being everywhereBLENZ has chances in both established and new markets they are doing available for the first clip. You can develop one shop. Or you may wish to be considered for an Area Development chance to open several shops in a Territory. exemplary shops costs range from $ 225. 000 to $ 400. 000. depending on shop size.BLENZ Festival &038 A Events spouseVancouver FilmFestival beautify FestivalBLENZ &038 A Harbour CruisesBLENZ &038 A The Beat 94. 5FMMatcha PhotoContest