Thursday, January 24, 2019
Promotional Material Essay
Before we created our promotional materials such as posters, leaflets and flyers, we had to flip sure as shooting that we were adequate to(p) to find a commensurate price in which we can budget according to our finances. During our research, we were able to locate a suitable printing agency in which we could print our promotional materials in bulk, so we could hand out in the topical anaesthetic anaesthetic argona to help farm the line of descent enterprise. The advantage of the agency we chose for printing our material was that they were able to print our promotional materials within 2 operative days and that any deliveries that took place could be tracked on the website when u log on to it, this to make sure that the delivery is going according to plan. By selecting the list we though would be appropriate for this campaign, we were able to locate the price in which it would cost us as an advertising agency if that amount were to be printed out.Promotional frameworkLeafl etsWe employ leaflets to ensure customers the products that the caf will be selling in their local caf. The leaflet we intentional had a bright Italian background (in the level of the Italy colours), indicating immediately to the consumer that the caf is Italian based, which is probably the most fundamental factor to set forth the customer about. We made sure that the leaflet was specifically designed and had the relevant study such as the location of the caf and the products that the caf were going to sell. This is vital to put right as misleading customers about products that the caf doesnt sell could lead to the business losing customers. We also had to include contact information so that customers could maybe skirt in the caf to order food or to see whether the caf is open. We used pictures so that consumers are able to get a feel of some of the products that the caf has on offer. We placed this on the front (main) side of the leaflet so that it is center field spottin g to the consumer as soon as they see the leaflet.We made 1500 printout leaflets as they can be easily distributed around the local area and are the most common method of promotion used by a business of a similar stature. Leaflets could be posted through letter boxers to the people around the local area so it affixs the incur of the consumer actually noticing and reading the leaflet This can help achieve the business objectives of achieving 30 customers daily as by utilise this type of promotion, in the form of leaflets, the business is virtually trying to attract to a greater extent(prenominal) customers to browse at the caf and build more customer awareness of the caf. If the business has more customers, they could achieve their aim of breaking even in the first year. However, a drawback of using a leaflet was that it proved to be the most expensive in terms of production as we were charged at 11p per leaflet.PostersThe posters we designed were again Italian based but had t o limit the amount of information we could put on the poster due to lack of space. This was one of the drawbacks of using a poster but could be just as useful as using the leaflet. However, the production of the poster was the cheapest at just 4.5 per poster. This came at a surprise as we thought that the poster was to be more expensive than the rest of the promotional material. The content we had on the poster had o be very basic but had to send the message crossways to consumers of the products that the caf may sell if they came to visit.The drawback of creating a poster was that it was very time overpowering as first we had to make a draft copy, then were we able to form the main copy in which was going to be used for distribution. The use of pictures made it more eyes catching for the consumer and the contents that were state were the basic products that the caf were going to sell. The reason behind this decision was that we believed that consumers would be more likely to re ad a poster that had a limited amount of writing on the poster alternatively than having a jammed withdraw poster full of writing and fewer pictures.By just stating the important points and more use of pictures proved to be more eye catching for us and potential consumers. This could help achieve the aims of this organisation as students and working class people could notice this poster when they shop at local newsagents or earth areas when they go to work or college. Although these wont be distributed to houses like leaflets, they will be situated at public areas such as on buses or some of the local shops nearby. This would increase customer awareness of the business on a whole or be a drawback as some people like the aged who do not shop as often as former(a) student are more likely to miss the poster rather than students who walk past on a day to day basis.