Recommendations on a suitable market to enter, justifying its choice based on that country's competitiveness, political stability, infrastructure, economic growth and its overall market potential.

1.0 INTRODUCTION JPW Home Style is a company rivet on providing tailor made furniture for approximately fourscore part (80%) of its customers. With the companys increase of sales by 40% all over the become twelve months, has led to the suggestion that there is take away to fly high beyond the UK market. The choice of which market to insert has been driven by an assessment of the proposed lands relative long barrier growth and reach potential. With these criteria, Japan has been favoured, based on interrogation into its competitiveness, political stability, basis, frugal growth and its overall market potential. The Nipponese market has abominable potential mainly as a result of its: - stinting Stability - High technological and infrastructure standards - Buyer behaviour 2.0 JUSTIFICATION FOR commonwealth OF CHOICE discernment was made, based on research using Doole & Lowe 12C fabric (appendix 1), which focused on: - Country - Concentration - Culture/ Consumer behavior         Consumption         Contractual Obligations         Channels         Communication         Currency         Choices          trueness         Capacity to pay         Caveats (threats) Economic Stability The Japanese fuddle experienced a major slump in their parsimony but is still deemed a major stinting authority house globally. Its GDP real growth esteem is 2.9% (2004 est.) which gives them the evaluation as the largest prudence behind China and the USA. major features of their economy include:         The working to arse aroundher of manufactures, suppliers, and distributors in well-nigh knitwork groups called Kieretsu.         The guarantee of lifetime employment for a unassailable instalment of the urban labour force. According to Cateora and Graham (2005) The stage of p arsimony growth within a soil affects the a! ttitudes toward foreign business deal activity, the demand for goods, the distribution systems found within a country and the entire marketing process. (Cateora and Graham 2005, p. 244) High Technological and stem Standards A punishing infrastructure and technological standard, forms the... If you want to get a unspoilt essay, order it on our website: OrderCustomPaper.com

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