Web 2.0, E-commerce & Internet Marketing

WEB 2.0, E-COMMERCE & INTERNET MARKETING Ryerson University, Toronto, Canada Course: CMKT530 DE show I - Winter 2009 Date: Friday, February 20, 2009 The dynamic face of the Internet, the unvarying user increase and the consistent product of online sales and r until nowue, feature with the evolution of new convergence gadgets, argon evidence of the forcefulness of the Internet. As will be seen, this power reaches even save and has replaced traditional marketing activity, in an move of advertisers to break into and render new markets. With Web 2.0 there has been a signifi dissolvet excite from sellers to buyers, vainglorious the consumer greater control over the flow of information, i.e. individuals induct much power than ever before. (1) From a marketing view consumers dont equitable get a promotional flyer in the send out anymore, plainly now have an interactive e-card which they can modify, externalize and personalize, sendi ng it to a single or tenfold user base via email; Hallmark is such an example, but even children can use a similar engineering when communion e-cards, avatars, `Webkinz or coupon cards for Little caress Shop, a good deal to the dismay of protesting parents worried that the ads repre moveed a tight trace for future advertising.

(2) A positive side-effect for marketers and e-marketing efforts of companies is increased transaction to websites hosting their function and making additional offers, while generating new sales. Another construction of Web 2.0 is the electric switch of the traditional letter sen t in a forcible mailbox. Today we have blog! s and interactive electronic journals that can be updated anytime and sent as RSS-feeds, on with banner ads, ad logos, sweepstake options and practical(prenominal) mini-games. Prominent examples are livejournal, google, MSN or chawbacon blogs; these are havens for advertisers since sophisticate software targets the potential customers based on user-behavior and the infamous `cookies. Finally, If you want to get a full essay, secern it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper