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? Report on Zinns Burgers Restaurant ? Scope ? The basis of this unaffixed report is to light upon any weaknesses in the authentic trading operating theaters of Zinns Burgers in Ottershaw. ? Data, remark and Results ? I concur conducted a jam abbreviation of Zinns As this is a manufacturing and service business in that respect is a big bucks of information to analyse. The following table (as utilise by Capon 2004) identifies strengths, weaknesses, opportunities and threats.

? ? ? Marketing Operations valet Resources Finance Strengths Opens until 3am to bugger off pub leavers ? Strict procedures in place and a slender operations manual Current recession boosting sales or so? Cheap place to eat out  Weaknesses ? Menu, provision equipment and interior design old and in need of an modify?? Standards of service slipping No focusing training? Managers overworked? exalted faculty turnover ? supply unhappy with possible CCTV instauration ? Opportunities Expansion beyond the North western United States and the Midlands No problems recruiting staff ? ? ?Threats Other food outlets and current healthy pick out trends Staff helping themselves ? Night managers shown no respect and a great deal turn a blind eye Inexperienced staff? All shadow supermarket to open which would take some of the bookman employment . boost costs? Food wastage problem ? ? What this analysis shows is that on the whole, despite a continued threat from new(prenominal) fast food outlets Zinns Burgers seems to be competing well in the current market. Staying open u ntil 3am seems to be severe for profit. The! re seems to be no shortage of possible employees as the tar contain seems to be students. However, weaknesses and threats have been identified. The restaurant and menu be beginning to look dated. Managers ar overworked, staff are ill trained and there appears to be a high staff turnover. The result is that service and operation standards are slipping and the management structure appears to...If you want to get a full essay, site it on our website: OrderCustomPaper.com

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