Marketing Metrics Benchmarking

General ElectricThe issue facing the company was the technological beget of conducting line of reasoning operations online . The case highlights Welch s leadership as the minute factor in GE s transformation as a high-technology organization . When Welch became CEO , he immediately fall extinct to remove the organizational culture of the company by streamlining and redefining its processes , by developing the people and by renewing its strategies . Nearing solitude , he was still a stranger to the business emf of the net profit until he saw the light objet dart on vacation . Upon returning he immediately launched the e-business conjecture . GE Plastics had already started an e-business initiative on its own . moreover Welch s initiative speeded up the transition . GE Plastics served as an modeling for the other busines s units (cited in Hitt , 2007 .

Dissemination of information in the company was facilitated by a regular series of meetings and word of honor forums round the course of study Transferable best practices were researched and employ and through this process GE evolved from selling online to buying online to conducting its inside operations online . GE Plastics was the victory story as it targeted conducting 90 of its transactions online . However , disposed the massive size of GE at the time it was implementing the e-business initiative , managing change was a multifactorial task . The case illustrates the organizational c ulture that was GE s fleck one enabling po! tential in managing the structural change of migrating to Internet-age competitivenessWelch emphasized building a social architecture which could capitalize on the capabilities that GE possessed...If you indirect request to get a full essay, order it on our website: OrderCustomPaper.com

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