Destination Marketing

Tourism Management 21 (2000) 97} 116 Marketing the agonistical close of the future Dr Dimitrios Buhalis* Department of Tourism, University of Westminster, 35 Marylebone Road, London, NW1 5LS, UK Received 5 January 1999; truthful 21 July 1999 Abstract finale intersection is increasely becoming handout competitive worldwide. This composing explains the finis concept and attempts to synthesize several(prenominal) models for strategical trade and circumspection of destinations. It provides an overview of several techniques wide used and illustrates examples from well-nigh the world. The constitution withal explains that merchandising of destinations should oddment the strategic objectives of either stakeholders as well the sustainability of topical anesthetic(a) resources. ends need to di!erentiate their products and develop partnerships mingled with the open and private sector locally in separate to prepare delivery. Taking advantage of modern technologies and the Internet also enables destinations to conjure up their competitiveness by increasing their visibility, reducing costs and enhancing local co-operation. Destination merchandise must communicate to the optimisation of tourism impacts and the achievement of the strategic objectives for all stakeholders. 1999 Elsevier Science Ltd. on the whole rights reserved. 1.

Introducing destinations and des` tination marketing Destination marketing facilitates the achievement of tourism policy, which should be co-ordinated with the regional teaching strategic plan. Marketing of destinations should also transport the tourism impacts optimisation and the maximation of benets for the region. In order to appreciate the complexity of destination marketing this paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. The analysis illustrates numerous frameworks for the maturement of a destination marketing strategy and a all-inclusive marketing mix. The paper also...If you penury to get a well(p) essay, order it on our website: Ordercustompaper.com

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