Business English

Analysis of oceanic particular(a) K Website 1. Introduction In the perish decade, the victimization of website, tourism discourse, and the action of visual design chip in big impacts on the refinement and society. This paper is to analyze the homepage of Ocean Park Hong Kong in ground of its discourse semantics, vocabulary and images used. systemic usable philology (SFL) and early(a) linguistic features, image aspects much(prenominal) as salience and the logotype argon examined. Applications of multimodality be discussed separately, as salubrious as beingness evaluated as a combining to render the all-embracing gist of the textual matter. 2. Systemic Functional Linguistics Analysis SFL refers to genius of the main operable theories of address, which focuses on mise en scene of concomitant in relation to setting of culture. It contains three record variables in language describing the context: field, mode and tenor. (Halliday 1985) 2.1 Field Field potent includes what is difference on and the text content. (Martin 1992) Regarding the homepage, it is to orient readers to explore learning by means of an overview with heterogeneous categories. 2.2 Mode Mode refers to the channel that the writers selected to communicate. considerateness of the effectiveness among contrasting take before is preferred.

(Martin 1992) In the website, multi-modal convey including written text, images, animations and hypertext are applied. 2.3 high Tenor is defined as the human relationship between writers and readers enacted through language, which too refers to status and formality (Martin 1992). Regarding the homepage, it tries to implant the sense of experience and familiarity by lowering the formality and status. 3. oral communication Analysis Although there are not many words in the homepage in comparison to the images, the language arouses interest from readers by applying or so descriptive words. Since the around grievous readers are the tourists, the use of language is very logical with the claims of Dann: Tourism...If you postulate to get a full essay, order it on our website: Ordercustompaper.com

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