Marketing Analysis SUMMARY OF CASE ANALYSIS: ¡VGOODYEAR wipe out AND RUBBER connection 1. INTRODUCTION ¡VGOODYEAR TIRE AND RUBBER COMPANY Goodyear die and Rubber Company, was founded in 1898 and was the world tire fruit leader until November 1990 when Groupe Michelin took over after merging with Uniroyal Goodrich Tire Company. Goodyear¡¦s principal business is the development, manufacture, distribution, and sale of tires throughout the world. Its tires and tube gross sales represent 83 % of 1991 corporal sales of $10.9 billion with corporate wide earnings of $96.9 million.
It has its owned Goodyear Auto Service Centers and franchised Goodyear Tire Dealers in supporting its distribution and sale of tires in US. Goodyear controls 20 percent of the world¡¦s tire manufacturing capacity and 37 percent of US tire-making capacity and sales outside US represent 42 % of company revenues. Table 1 ¡V Worldwide Market Share, 1990 In early 1992, Sears, Roebuck an...If you want to startle a full essay, order it on our website:
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